February/March 2008

What's your reputation worth?

A challenging question for businesses because it is so difficult to measure "reputation's" impact on the bottom line — until something goes very wrong.

I participated in a Webinar a number of weeks ago, part of DNA Global Network's global citizenship series, where the topic of Tech Savvy was covered and the importance of using technology to connect, communicate and collaborate was pointed out as critical to global leadership.

I've written recently about creating sound footings for your business that make sustainability possible. Risk management is another one of those tenets or principles that serve to protect your opportunities for succeeding by helping you avoid unnecessary liabilities that can rob your bottom line. Liabilities that can affect either the physical, fiscal or cultural aspects of your business and brand.