basics

The heartbreaking stories from the devastating earthquakes across the globe recently — Haiti, Chile and China — invariably talked about the increased destruction and loss associated with poorly constructed commercial buildings, schools and dwellings. Absent well-designed and constructed foundations and infrastructure, these structures collapsed or at a minimum experienced far greater damage than the rest. A clarion call for building structures securely in the first place and for avoiding the misery that can ensue otherwise.

I think this is a great metaphor for businesses.